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From Messenger to Change Strategist
Expert Webinar Series
Aug. 19
FREE FOR MEMBERS
Non-Members: $20
More about the webinar
Healthcare communicators are often asked to “make change land” after key decisions have already been made. This session explores how Prosci’s ADKAR model and William Bridges Managing Transitions framework can be used together to address both change adoption and the human experience of transition. Move beyond announcements and become a strategic advisor in organizational change.
Key Topics:
- Distinguish between implementing organizational change and helping people navigate transition.
- Use ADKAR and Bridges together to diagnose communication needs.
- Identify where communications can influence change strategy, not simply execute messages.
- Develop communication approaches that make change more understandable, credible, and human.
- Recognize signals that a change is not landing and recommend targeted interventions.
About Our Expert:
Melannie Marley is a wife, mother and an accomplished healthcare professional with over 30 years of operational, engagement and change management experience and currently serves as System Change Facilitation Manager. Originating from Texas, Melannie came to the Pacific Northwest in 2022. After the pandemic, Melannie craved meaning in her work and sought out an organization that would better align with her personal values. PeaceHealth is that place for Melannie.
As an experience change leader, she is passionate about building stronger teams, better systems and more human-centered experiences across health care and beyond. With a proven track record leading cross-functional initiatives, she brings together diverse stakeholders to solve complex challenges, always with empathy, clarity and purpose.
Currently supporting major organizational transformation Melannie excels at designing collaborative service models, aligning change efforts with strategic goals, and cultivating trust across all levels of an organization. Her work is deeply grounded in her values putting people first, driving value and earning trust every step of the way.
Whether she’s leading teams through change practices, facilitating team engagement, coaching leaders through transitions or designing toolkits to support new ways of working, Melannie blends thinking with a personal touch, ensuring that the experience is just as strong as the outcome.
Sept. 17
FREE FOR MEMBERS
Non-Members: $35
More about the event
Healthcare Communicators Northwest members and non-members are invited to join us for a fall networking lunch at Seattle Children’s Research Institute.
Whether you’re a longtime HCNW member or interested in learning more about the organization, this event offers an opportunity to connect with healthcare communications professionals from across the Pacific Northwest, exchange ideas, and hear from regional leaders on the issues shaping our profession.
Join colleagues from health systems, public health agencies, healthcare organizations, and industry partners for an engaging discussion on the trends, opportunities, and challenges defining healthcare communications today.
Address:
Seattle Children’s Research Center
1900 Ninth Avenue, Seattle 98101
Sponsored by:
Seattle Children’s Hospital and Research Center
Event Ticket Pricing:
- Members: FREE with active 12-month membership.Memberships are $125 per person. Membership must be active on the day of the event. If you’re not sure whether your membership is/will be active, email Membership@healthcarecommunicatorsnw.org. Visit HCNW’s website here if you’d like to become a member/renew your membership. Active HCNW members receive one annual November conference ticket.
- Non-members: $35
Parking: Parking instructions will be sent to attendees prior to the event.
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